Your operator launches
The client or media buyer controls campaign setup, spend, audience, auction decisions, optimization, and the product-page experience.
Performance Creative Sprint
Four distinct ad concepts. A clearer test of what to say next.
A fixed-scope engagement for the person accountable for paid growth at a U.S. consumer brand. Digital Spirit turns product evidence and customer language into organized paid-social creative for one focused test.
Request a Creative Sprint — $1,500
This is a fit request. It is not payment, acceptance, a reservation, or a confirmed slot. The engagement is paid upfront only after fit, scope, and terms are accepted.
Deliverable anatomy
Twelve executions. Four ideas.
The Sprint is organized around four genuinely distinct concepts, not twelve cosmetic versions of the same idea. Each definition below controls the scope.
- Concept
- A distinct audience, problem, and message hypothesis—not a crop, caption, color, avatar, or first-line change.
- Master execution
- The primary finished expression of one concept.
- Variant
- A deliberate change to one or more named test variables while preserving the concept.
- Export
- A resized or reformatted file. It is not a new concept.
- Revision
- One consolidated written correction and alignment round within the approved direction. A new product, audience, offer, concept, creator, or market is a new direction and requires a change order or re-scoping.
- Conditionally test-ready
- Formatted to agreed specifications after rights, product and price accuracy, disclosures, client-supplied substantiation and claims approval, and final human QA are complete. It does not mean platform acceptance or performance.
Approved delivery mix
Four masters, balanced across motion and static expression.
The approved default is two short-video masters plus two static or motion masters unless another mix is agreed before payment. Eight controlled variants then change named variables such as hook, copy, proof, CTA, format, or visual treatment while preserving their concepts.
One consolidated written feedback round is included for alignment with the approved direction.
Organized handoff
- Hook, copy, CTA, and hypothesis matrix
- Naming convention for concepts, masters, and variants
- Suggested first test sequence for the media operator
Proof state
Proof is still in preparation.
No eligible published beauty case is linked from this page. The work must clear publication, provenance, rights, claims, disclosure, specification, and human-review gates before it can support this offer publicly.
The structure shown here is a scope diagram. It is not client proof, a testimonial, a performance result, or evidence of platform acceptance.
- 01
Evidence
Product truth, customer language, objections, and approved claims.
- 02
Hypotheses
Four distinct audience, problem, and message directions.
- 03
Executions
Four masters and eight controlled variants.
- 04
Handoff
Matrix, naming, and a suggested first test sequence.
Inputs, fit, and approval gates
Readiness comes before timing.
The initial request stays short. Detailed onboarding follows only after fit. Client-supplied claims and substantiation, rights, product and price accuracy, disclosures, specifications, a named approver, and final human QA are required.
What complete onboarding includes
- A usable product page and current commercial offer
- Target customer, one target market, and one primary paid-social platform
- Brand guide, logos, fonts, product media, packaging shots, and source-material rights
- Client-supplied substantiation, approved and prohibited claims, and required disclosures
- Accurate product details, price, availability, and platform specifications
- One named claims and creative approver for consolidated decisions
- A media buyer or launch owner who can run the test and return usable data
Good fit
- Active paid social or a serious funded launch
- One hero product with a usable page and offer
- Adequate source material, clear rights, and approved product truth
- A buyer seeking managed research, concepts, production, and test organization
Re-scope or decline
- No validated offer, usable product page, launch owner, or named approver
- Unapproved, unsubstantiated, or uncleared claims and customer evidence
- Creator shipping or shooting required inside the delivery window
- Multiple products, markets, primary platforms, languages, or unrelated concepts
Lower-claim-risk beauty and personal care is the first campaign context. That is a testing focus, not a claim of category leadership or proven outcomes.
Process and timing
A bounded path, with the assumptions visible.
Delivery timing is confirmed only after onboarding and readiness are complete. Claims, rights, usable source material, platform, asset mix, specifications, and the named approver must be settled first.
- 01
Fit request
You send the current short website request. No payment or capacity reservation occurs.
- 02
Readiness
We confirm scope, product truth, claims, rights, source material, platform, mix, specifications, and approver.
- 03
Research and concepts
Evidence and customer language become four distinct hypotheses and concept briefs.
- 04
Production
Each concept becomes a master, followed by controlled variants around named variables.
- 05
QA and handoff
Human review checks the agreed direction, accuracy, disclosures, files, naming, and test organization.
- 06
Launch and learning
Your media operator launches the work and returns usable data when available.
Scope, responsibility, and risk
Creative delivery is controllable. Results are not.
Digital Spirit controls the agreed creative package and its QA. We do not control the auction, offer, audience, spend, page, campaign operation, product, or measurement.
Outside this Sprint
- Media buying, campaign launch, budget allocation, and daily optimization
- Page implementation, landing-page builds, broad CRO work, and analytics repair
- Legal, regulatory, claims, or platform approval on the client's behalf
- Original creator sourcing, product shipping, location shoots, actors, or paid licensing unless separately scoped
- Unlimited revisions, unrelated concepts, or additional products, markets, platforms, and languages
Required responsibility
Digital Spirit
Research, four distinct concepts, four masters, eight controlled variants, the organized handoff, alignment to the approved direction, and human QA.
Client
Truthful and accurate product inputs, substantiation, claims approval, rights, disclosures, specifications, the named approver, launch, and data return.
No hidden performance promise
Digital Spirit does not guarantee platform acceptance, performance, ROAS, CPA, revenue, conversion lift, or a winning execution. Outcomes depend on the offer, audience, spend, auction, page, campaign operation, product, and measurement.
After delivery
Launch, observe, then interpret carefully.
The test returns evidence
The naming and suggested sequence make observations easier to organize. They do not establish causality or guarantee a winner.
We interpret what is usable
A 30-minute debrief is included within 21 days only when the client supplies usable data. We state what the test can and cannot support.
Frequently asked
The boundaries, in plain language.
These answers describe the current offer. The signed scope and service agreement govern the engagement once their pending terms are complete.
How is AI or synthetic media used?
AI may assist research, concept development, and production under human direction and QA. Synthetic presenters or actors must be disclosed and cannot be presented as customers, authentic UGC, testimonials, or people with real product experience. Fabricated reviews, claims, and outcomes are not used.
Who is responsible for rights and claims?
The client supplies usable source rights, substantiation, approved and prohibited claims, accurate product and price information, required disclosures, testimonial permissions where relevant, and one named approver. Digital Spirit follows the approved inputs and performs human QA, but does not provide legal, regulatory, or platform approval.
Do you guarantee results or platform acceptance?
No. Digital Spirit does not guarantee platform acceptance, performance, ROAS, CPA, revenue, conversion lift, or a winning execution. The Sprint organizes a clearer creative test; the result also depends on the offer, audience, spend, auction, page, campaign operation, product, and measurement.
What is included in the revision?
One consolidated written feedback round is included for correction and alignment within the approved direction. A new product, audience, offer, concept, creator, or market is a new direction and requires a change order or re-scoping. The feedback deadline and revision-expiry language are not yet published and will be defined in the service agreement.
Are editable source files included?
Editable source files are excluded unless stated in writing. Exact finished-asset and source-file ownership or licensing language is not yet published and will be defined in the service agreement before payment.
Can this work with our agency or media buyer?
Yes. The Sprint supplies concepts, executions, naming, and a suggested sequence for the team that operates paid social. The media buyer or agency remains responsible for campaign launch, spend, optimization, and returning usable data.
When will the work be delivered?
Delivery timing is confirmed after complete onboarding and readiness: claims, rights, source material, product and price accuracy, disclosures, platform, asset mix, specifications, and the named approver must be complete. The website does not promise a fixed turnaround.
Next step
Start with a fit request, not a checkout.
The current website action does not take payment, accept an engagement, reserve capacity, or confirm a slot. Detailed readiness and onboarding follow only after fit.
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